Tribune Co. will retain ownership of just 1.5 percent of its newspaper unit after it spins off the company next year, and that unit expects to take on new debt as a part of the spinoff.
Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was Northbrook-based DiGiorno pizza that stole the marketing show with a barrage of tweets during the live broadcast of "The Sound of Music."
WPP wants United Continental Holdings to be the next client for which it creates a dedicated agency, including media buying and planning, digital elements and direct marketing, according to multiple executives familiar with the matter.
MillerCoors might be trying to make hay today out of the 80th anniversary of the repeal of Prohibition. But in December 1933, few booze and beer marketers were launching ads.
The new contract calls for a 2 percent pay raise in 2016 and restores the jobs of four fired photographers.
Handing out your mortal rival's product for free may sound like marketing suicide. But Burger King Norway is trying exactly that, in order to boost social engagement with fans.
The Chicago brewer's Batch 19 beer is turning the milestone into a marketing event as it seeks new momentum for the small but growing brand.
The Chicago-based media company is cutting 700 employees as it restructures to centralize non-editorial functions for its newspapers.
One company is taking advantage of the situation, if ever so gently.
The chief operating officer of Tribune Co.'s publishing division, Kathy Thomson, says she will exit the media company after just seven months in the job.
As McDonald's feels the heat to increase sales, it's lighting a fire under the agencies that steward its $1.4 billion in U.S. marketing spending.
"We have hired Deutsche Bank to represent us," CEO Mike Perlis told staff in a memo, "and we expect interest from numerous suitors."
Sun-Times parent Wrapports and Tribune Co., facing steep declines in revenue, are positioning for significant cost reductions and job cuts.
The mock newsweekly will stop printing in Chicago and in its two other remaining markets with its Dec. 12 issue, turning its focus to producing its unique brand of "news" for the web and selling its creative services to advertisers.
There's nothing funny about a business not making money, so when Onion Inc. saw what was happening to the print media industry, the Chicago-based company got serious about a new approach, shifting toward digital operations and away from inky old newspapers.
The Chicago-based humor publication has mocked the news industry since it was founded in Madison 25 years ago. Here's a timeline of some of our favorite print-related headlines.
Print circulations are declining as more readers turn to digital alternatives, but some online numbers have dropped, too, as publishers attempt to charge Web readers more.
The move comes almost two years after the daily pulled back on endorsements, saying the Internet age allows readers to be better informed.
The newspaper is preparing for cost reductions as its parent, Tribune Co., lines up priorities for next year.
The drugstore chain goes from zero to 85 million members, as it finishes integrating its now year-old Balance Rewards system.